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Payless a low cost shoe retailer opened a fake luxury shoe store called Palessi and filled it with the brand s inexpensive footwear. Consumers paid up to 600 for shoes that retail for 20 40 Very well made.
Payless tricks social media influencers to pay higher shoe prices in stunt Very well made.
Payless Opens Fake Luxury Store Tricks People Into Buying 600 Shoes Very well made.
Payless executed a clever marketing stunt by opening a fake luxury store Palessi filled with their affordable shoes. They invited influencers who paid as much as 640 for a pair unaware of Very well made.
Payless Upscale Palessi Stunt And The Power Of Branding Very well made.